Our Fees
Updated: Nov 1
Yours Truly Hospitality is a short-term rental management and interior design company for waterfront and coastal homes in Southeast Florida, from Palm Beach south to Miami. Founded and operated by Brad and Justina McRae, it offers full-service management at 20 to 25 percent of revenue, backed by three written guarantees: the Take-Home Guarantee, the Zero Bookings Guarantee and the 90-Day Satisfaction Guarantee.
Most managers in South Florida will not publish a rate card. We do.
An owner should be able to read the fee, the scope of work and the exclusions before the first call, and compare them line by line against any other proposal on the table. Here is ours.
The two plans at a glance
Every plan is a percentage of gross booking revenue, reconciled monthly on the owner statement. In a month with no revenue there is no management fee.
Full Service | Estate | |
Management fee | 20 percent | 25 percent |
Made for | Most owners | Waterfront and estate homes |
Listing build and channel management | Included | Included |
Guest vetting and communication at any hour | Included | Included |
Review management and a guest welcome guide | Included | Included |
Turnover coordination and quality control | Included | Included |
Revenue management, reviewed daily | Included | Included |
Vetted cleaning and maintenance teams | Included | Included |
Quarterly preventative maintenance | Included | Included |
Smart locks and noise monitoring | Included | Included |
Staging and photography, arranged by us | Included | Included |
Light design package at onboarding | Included | Included |
Monthly owner statement and owner portal | Included | Included |
In-house interior design, led by Justina McRae | Included | |
Guest and household supplies covered | Included | |
Routine maintenance visits covered | Included | |
Priority owner response | Included | |
90-Day Satisfaction and Zero Bookings Guarantees | Included | Included |
Full Service, 20 percent
The standard engagement, and the one most owners choose. It covers:
Listing and channel management. Listing build and ongoing optimization across Airbnb, Vrbo and direct booking, with the calendar synced across every channel.
Guest vetting. Identity and review screening on every reservation before it is confirmed.
Guest communication. Inquiries, pre-arrival details, in-stay requests and checkout, handled at any hour.
Review management. Guest reviews written and responded to on every stay.
A guest welcome guide. Written for the home, so guests arrive knowing how the house works.
Revenue management. Dynamic pricing and minimum-stay adjustments reviewed daily against the market, with a seasonal and event strategy for South Florida's peak weeks.
Turnover and maintenance operations. Vetted cleaning and maintenance teams, on-call repair contractors, vendor management and quality control. Maintenance is handled at any hour, and around the clock in an emergency, without owner involvement.
Preventative maintenance. A quarterly inspection of the home's systems and finishes, so small problems are caught between guests rather than by them.
Grounds and exterior. Pool, lawn and exterior service coordination.
Home systems. Smart locks with time-limited guest access, and noise monitoring.
Launch presentation. Pre-launch staging and professional photography, arranged by us, so the listing opens at the rate the home deserves.
Light design package. At onboarding, a three-tier furnishing and amenity plan for the home, Need, Highly Recommend and Nice to Have, so every dollar you spend on the house goes in order of return.
Owner reporting. A monthly owner statement with revenue, expenses and invoices attached, and an owner portal for bookings, statements and documents.
Full Service carries the Zero Bookings Guarantee, the 90-Day Satisfaction Guarantee and, for homes with a full year of rental history, the Take-Home Guarantee.
Estate, 25 percent
Design-led, higher-touch management for waterfront and estate homes that ask more of their operator: larger properties, finer finishes, and guests who expect the house to be perfect every time. Everything in Full Service, plus:
Interior design and furnishing. Led in-house by Justina McRae, from the first floor plan to the last accessory, with the home's nightly rate as the brief.
Supplies covered. Guest and household supplies are covered by us, so the linen closet, the kitchen and the bath are stocked to standard without a line on your statement.
Routine maintenance visits covered. The small calls that keep a home right do not become owner expenses.
Priority owner response. A direct line, and first place in the queue when you need us.
Estate carries the Zero Bookings Guarantee, the 90-Day Satisfaction Guarantee and, for homes with a full year of rental history, the Take-Home Guarantee.
The fine print, in plain language
Inside the percentage. Guest communication at any hour, the welcome guide, owner statements, reporting and the owner portal, vendor coordination, and maintenance handled at any hour and around the clock in an emergency. If it is on your plan's scope of work above, it is inside the fee.
One onboarding fee. The only fee outside the percentage. It is stated in writing before you sign, covers the listing build, photography, pricing setup and the launch, and is quoted per property, because a two-bedroom condo and a five-bedroom waterfront home are not the same launch. Under the 90-Day Satisfaction Guarantee it is refunded in full if you cancel.
Passed through at cost. Cleaning fees are paid by the guest and passed through to the cleaning team. Repairs and supplies are billed at cost with the invoice attached to the statement. Nothing is marked up.
The guarantees
Full Service and Estate carry three guarantees: Zero Bookings, 90-Day Satisfaction and, for homes with a full year of rental history, Take-Home. Both are written into the co-hosting agreement, and the full terms are published on the guarantees page.
Frequently asked questions
What is the typical management fee for Airbnb property management in South Florida?
Most South Florida managers charge between 15 and 25 percent of revenue for full-service management. Yours Truly Hospitality publishes two plans, at 20 and 25 percent, with the scope of each listed above. Plans quoted under 15 percent usually exclude turnover coordination, maintenance, or revenue management.
Is there a setup or onboarding fee?
Yes, one, stated in writing before you sign. It covers the listing build, photography, pricing setup and the launch, and it is refunded in full under the 90-Day Satisfaction Guarantee if you cancel.
Do I pay anything in a month with no bookings?
No. Every plan is a percentage of revenue, and Full Service and Estate carry a Zero Bookings Guarantee.
Which plan do most owners choose?
Full Service at 20 percent, because revenue management is where the nightly rate is won. Estate is for homes where the design and furnishing work is part of the launch.
Can I move between plans?
Yes, at the start of any month, with written notice.
The next step
If your home is on the water or within about 30 minutes of it, three bedrooms or more, with a pool, start with a Revenue Gap Audit: thirty minutes, your actual numbers, and a written view of what the home should earn under each plan.
Published September 2026. Yours Truly Hospitality has managed short-term rentals across Broward, Palm Beach and Miami-Dade counties since 2023.
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