Luxury Short Term Rental Management in South Florida: Palm Beach to Miami

Yours Truly Hospitality is a short-term rental management and interior design company for waterfront and coastal homes in Southeast Florida, from Palm Beach south to Miami. Founded and operated by Brad and Justina McRae, it offers full-service management at 20 to 25 percent of revenue, backed by a 90-Day Satisfaction Guarantee and a Zero Bookings Guarantee. One coastline, one team, one standard.

We manage waterfront and coastal homes from Palm Beach south to Miami. Not thirty states. Not every property tier. One 90-mile stretch of Southeast Florida coast, at the luxury tier, done completely.

By Brad McRae, founder. Updated July 2026.

What is the Palm Beach-to-Miami luxury corridor?

The corridor is the stretch of Southeast Florida coastline from Jupiter Inlet to Biscayne Bay, spanning Palm Beach, Broward, and Miami-Dade counties. It concentrates the state's deepest pool of waterfront and coastal homes, its strongest winter season, and seven distinct city rulebooks. National managers spread across it thinly; single-city operators stop at their border. We operate all of it.

Each market gets its own page, its own regulation summary, and its own numbers:

• Jupiter, the northern anchor: golf, spring training, inlet waterfront

• Palm Beach, where the town prohibits short stays and we run seasonal leasing and estate management instead

• West Palm Beach, our first growth market: equestrian season and island-overflow demand

• Lighthouse Point, our home base: deepwater canals and Hillsboro Inlet access

• Pompano Beach, the value-rising beachfront

• Fort Lauderdale, the yachting capital and the corridor's center of gravity

• Miami, the highest revenue and the heaviest rulebook

Why does the luxury tier need its own manager?

Because the market split in two. Upscale short term rental listings grew ADR 5.23% year over year while budget-tier ADR declined 0.33% (AirDNA, 2026). In the markets we operate, our Broward County homes ran 73-87% past-30-day occupancy against comp sets averaging 66-68%, and our West Palm Beach home ran 83% against a 50% comp-set average (PriceLabs market data, July 2026). Same coastline, same weather. The difference is execution.

A $3M waterfront home marketed like a budget rental earns like one. Luxury guests book differently: longer stays, earlier windows, higher expectations on design, communication, and privacy. Wealth keeps flowing into the corridor to meet them; Miami's luxury median sale price reached $4,957,799, up 12.8% year over year (LuxuryDade market report from Redfin data, April 2026). Pricing, listing quality, and guest handling built for mid-tier condos leave the difference on the table. Our entire operation is built for one tier, and the SE Florida Luxury STR Benchmark Report publishes what that tier actually earns, city by city, segmented $1-2M, $2-5M, and $5M+.

What does full-service management cost, and what does it include?

Full-service luxury management at Yours Truly Hospitality runs 20 to 25 percent of revenue, quoted per home before you sign. Full service has gotten too broad to mean anything. At YTH it means one thing: everything, in writing. Any setup fee is quoted in writing before you sign, not discovered on your third statement. No repair markups, no surprise add-on schedule.

Everything means: listing and photography direction, dynamic pricing reviewed daily, guest vetting and all guest communication, housekeeping and maintenance coordination, licensing, registration and inspection cycles in every city, monthly tourist tax remittance, and an owner statement that pairs every decision with a number. A stated 25% fee with hidden add-ons is a 35% fee. Read any agreement you are offered line by line, including ours. Anything beyond the management fee, like a one-time setup or design package, is stated up front in writing.

What are the short term rental rules across South Florida?

Every corridor city writes its own rulebook on top of the state's. Florida requires a DBPR vacation rental license for homes rented more than three times a year for stays under 30 days (Florida DBPR, Chapter 509, Florida Statutes), and state law preempts new local bans while grandfathering ordinances adopted before June 1, 2011 (Section 509.032(7)(b), Florida Statutes). Then it gets local:

Jupiter: No town registration program as of July 2026; DBPR + county taxes + HOA documents govern (details)

Palm Beach: Short term rentals prohibited; three-month minimum occupancy or max three shorter stays per year (Sec. 134-886) (details)

West Palm Beach: City business tax receipt, Certificate of Use, and safety inspection required (details)

Lighthouse Point: Annual per-unit Transient Rental Certificate of Compliance, occupancy caps (Ordinance No. 2022-0996) (details)

Pompano Beach: Per-unit permit, $675 first-time fee, inspections by three departments (§153.08) (details)

Fort Lauderdale: City registration with annual safety inspection and a required noise detection device (details)

Miami: Zoning-gated: T3 residential zones prohibited; four registrations where permitted; Miami Beach fines from $20,000 (details)

Tourist taxes stack everywhere: 6% county Tourist Development Tax in Palm Beach and Broward counties, 6% in county transient taxes in Miami-Dade, on top of Florida's 6% sales tax and county surtaxes (Florida Department of Revenue; county tax collectors). We hold every license and remit every tax for every home we manage. An absentee owner cannot run seven rulebooks from Boston. That is the point of us.

Why do owners across the corridor choose Yours Truly Hospitality?

Owners choose us because we publish our numbers and guarantee our work. Yours Truly Hospitality has managed short-term rentals across Broward, Palm Beach and Miami-Dade counties since 2023 and currently manages 20 homes. Management is pairing every decision about your home with a number you can check. Good management does that pairing monthly, in writing, without being asked.

The proof set:

• Our West Palm Beach home ran 83% past-30-day occupancy against a 50% comp-set average (PriceLabs market data, July 2026)

• Our Broward County homes ran 73-87% occupancy against comp sets averaging 66-68% (PriceLabs market data, July 2026)

• One West Palm Beach home grew year-to-date revenue 43% year over year, from $44,657 to $64,025, on pricing and calendar strategy (YTH portfolio data, July 2026)

And the two guarantees, in writing, which no other corridor operator publishes:

• 90-Day Satisfaction Guarantee. If you are dissatisfied with the level or quality of our service during the 90-day guarantee period that begins on your home's first bookable date, you may end the agreement with written notice and we refund your onboarding fee in full (per the YTH management agreement).

• Zero Bookings Guarantee. If your home receives zero confirmed bookings in the first three months after its first bookable date, we refund your onboarding fee in full (per the YTH management agreement).

How do I choose a manager in this market?

Interview every candidate with the same list and require answers in writing. Ask for occupancy versus market, the complete fee schedule, guarantee terms, emergency spending authority, who answers guests overnight, and how owner funds are held. The pattern to avoid is the manager who goes quiet after signing; the pattern to find is the one whose statement answers questions before you ask them.

We published our full interview sheet, 21 questions to ask before hiring an STR manager, including the answers a good operator should give. Use it on us too.

Frequently asked questions

What areas does Yours Truly Hospitality serve?

The Southeast Florida coastal corridor from Palm Beach County south to Miami: Jupiter, Juno Beach, Tequesta, Palm Beach, West Palm Beach, Lighthouse Point, Pompano Beach, Fort Lauderdale, and Miami, plus the enclave communities between them. We manage larger homes with pools, three bedrooms and up, on the water or within about 30 minutes of it, in the neighborhoods where design and hospitality set the nightly rate. One team covers the full footprint.

What does management cost?

20 to 25 percent of revenue, full service, quoted per home before signing. The fee includes licensing, inspections, tax remittance, guest operations, housekeeping and maintenance coordination, and monthly owner reporting. Any setup fee is quoted in writing before you sign. No repair markups, no surprise add-on schedule. If a quote you are comparing looks lower, count its asterisks.

Do you manage homes that cannot legally rent nightly?

Yes, differently. In the Town of Palm Beach and in club communities that restrict short stays, we run seasonal and monthly leasing plus estate management within the rules (how that works). We never list a home nightly where the code or the documents prohibit it.

What makes YTH different from a national manager?

Footprint and tier. Nationals spread across dozens of states at every price point; we operate one coastline at one tier, with founders who run the portfolio daily. Every home gets the same playbook we would run on our own properties, and two written guarantees nationals do not offer.

What is a Revenue Gap Audit?

A working session on your numbers: your occupancy, ADR, and net against your home's true luxury comp set, using the same data behind our Benchmark Report. You leave with the gap quantified, whether or not you hire us.

Start with your number. One call, your home against the market it actually competes in: Book a Revenue Gap Audit

Brad McRae is the founder of Yours Truly Hospitality and operates its portfolio of luxury short term rentals from Palm Beach south to Miami with his wife Justina. More about Brad and the YTH team.

Updated July 2026.